Added to this was The Vault, which was positioned as an exclusive club, similar to a nightclub with a VIP-only guest list. Top performers were granted access to this club with their name appearing on the exclusive guest list. The Vault had a virtual and physical representation. There was an exclusive, VIP-access-only venue at the POA 1 evening event. While everyone attended the Club V event, only top performers got their name on the list and had access to The Vault, where they could enjoy specialized food and drink options, and SWAG bags.

The promotions results were exceptional. One hundred percent of those eligible participated in the Club V activities and over 95 percent of the sales force participated in daily quizzes for the opportunity to earn prizes. Overall, the launch event was very successful and a great lead in to the sales force rewards program that continued afterwards.

"This sales incentive promotion was one of our most successful to date," noted Jamie Jones, sales director, Victoza Commercialization Team, Novo Nordisk. "PPM's ability to incorporate the use of new media for our Gen X and Y sales force in a way that was exciting and relevant to them, really made this program well received and successful."

SOURCE Performance Plus Marketing