As Bayer marks the 40th anniversary of its invention of the first portable glucose meter, the launch of simplewins reinforces the fact that Bayer is not only an established leader in diabetes management technology, but continues to transform how people manage the disease. By creating an online destination that is designed to fit different types of patients and their individual needs, Bayer demonstrates its commitment to evolving the approach to diabetes management.

Simplewins will contain information about Bayer's innovative product lines, including CONTOUR(R) and BREEZE(R)2 blood glucose monitoring systems and the new A1CNow(R) SELFCHECK at-home A1C system, and will help people with diabetes decide which meter is right for them. Bayer's products are designed to make diabetes management easier and to enable patients to achieve their Simple Wins every day. Certain features of Bayer's blood glucose monitors such as No Coding technology and no interference from maltose and galactose make diabetes management easier, helping to simplify life for people with diabetes.

Source: bayerdiabetes/select.aspx